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| Title: | Publicity & Marketing Manager |
| Description: | Nicholas Brealey Publishing, acquired by global publisher, Hachette Book Group in 2015, is looking for an energetic and experienced Boston-based Publicity and Marketing Manager to create and drive major campaigns across its award-winning Business and General Non-Fiction lists.
Key to success will be experience creating a marketing and publicity strategy that is executable, represents astute use of resources, builds sales, and yields a positive return on investment. The ideal candidate will have several years’ experience in PR and Marketing. Book publishing industry experience is a must. The role is based in Hachette Book Group’s Boston office and will work closely with the Hachette team in New York and the Nicholas Brealey team in London. ESSENTIAL DUTIES AND RESPONSIBILITIES: PUBLICITY •Prepare and distribute press releases, media kits, review mailings, follow up on all leads •Write pitch letters, ad copy, cover stories, articles, news briefs, prepare excerpts and interviews •Maintain/update press contact database and client files •Assist with planning, production and execution of local, national events and campaigns •Administer daily telephone, email contact with local and national press and vendors •Administer event support – event preparation and on-site execution •Provide media with quotes for story development, generate ideas for author placement •Plan all press engagements, schedule author interviews with local and national media •Determine logistics involved when scheduling multiple interviews •Provide tracking and reporting on campaigns, outreach and execution MARKETING •Provide service to authors to maximize their reach, including creating email, print, and online templates to help drive sales •Produce topical catalogs and marketing materials, including video •Drive online strategies for NB website, social media, blogs and other consumer-facing activities •Liaise with New York and London teams and ensure regular communication between the groups •Maintain/update mailing lists and critical systems •Provide data-driven market analysis and recommendations |
| Requirements: | KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
•Book publishing experience with a strong background in publicity/media relations •Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings •Proficiency in Word, Excel, Photoshop, PowerPoint and Adobe Acrobat, fluent in video editing technology and social media •Must be able to work both independently and as part of a team •Proven ability to build supportive and constructive relationships within and outside of the organization •Excellent organizational skills with the ability to multi-task, prioritize and manage time effectively while also ensuring accuracy of work through attention to detail •Demonstrated commercial awareness |
| Company: | HACHETTE BOOK GROUP--BOSTON |
| Location: | Boston, MA |
| How To Apply For This Job: | Apply here: https://app.jobvite.com/j?aj=o66f4fwf&s=https://www.hachettebookgroup.biz/about-hbg/careers/?jvi=ohGiYfwX,Job |
| Date Posted: | 3/24/2017 (Ongoing Job Posting) |
