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| Title: | Associate Marketing Manager |
| Description: | The successful candidate will join the Books Marketing Team and assume global responsibility for marketing in the areas of Politics, Criminology, Military & Security Studies and Sociology in order to maximize revenue and customer retention. They will be required to plan, execute and report on marketing activities such as email, content and social media marketing, as well attend conferences to deepen customer insights. They will work closely with internal stakeholders in sales and editorial.
The role is additionally responsible for providing support to the wider team, channel and department by working across a range of marketing projects. Key Accountabilities Plan, implement and report on marketing campaigns Manage a marketing budget effectively ensuring return on investment and effort Present information in meetings, with a thorough understanding of the key books publishing, target markets, and sales expectations Maintain monthly reports, budgets, trackers as required Monitor and analyse financial performance of designated portfolio and lists Investigate and build commercial partnerships Gather customer insights and use them to inform marketing planning and execution Generate market understanding customer, competitor and market developments Periodic travel to conferences and exhibitions Support the SMM in planning and implementing subject or team level projects/campaigns Accountable for managing own learning, taking responsibility to identify and develop skills gaps. Knowledge and Qualifications The ideal candidate will have: Degree level or equivalent professional qualification Experience in a marketing environment, understanding of the role of marketing and the implementation of marketing campaigns Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point), web/cloud based databases, CMS, email creation platforms and/or other bespoke IT systems. Able to demonstrate customer and commercial awareness – including the competitive environment, potential partner organisations and market trends. Skills and Behaviours Required BA or equivalent Excellent grammar and spelling Critical and analytical ability Understanding of statistical and financial information and high level of numeracy Results driven Excellent team player and relationship building abilities Commercial and customer focus Excellent time management skills; meets deadlines The Company - Taylor & Francis Group an Informa Business Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100. Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers Taylor & Francis is committed to equal employment opportunity for all employees and applicants for employment without regard to age, colour, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status. |
| Requirements: | See above |
| Company: | TAYLOR & FRANCIS GROUP |
| How To Apply For This Job: | Apply here: https://careers.taylorandfrancisgroup.com/displayjob.aspx?jobid=1592 |
| Date Posted: | 5/19/2017 (Ongoing Job Posting) |
