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Publishing Events is sponsored by the Association of American Publishers, the leading trade association for the U.S. book and journal publishing industry.

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Title: Content Marketing Lead
Description: Content Marketing Lead
Sparkhouse Congregational
30 hours per week
Temporary through June 30, possibility of becoming a permanent position

It Starts With A Spark
We are Sparkhouse, the ecumenical division of 1517 Media. The mission of Sparkhouse is to spark new life in Christian communities. The Sparkhouse team develops innovative faith formation resources for children, youth, and adults through design thinking, innovation, collaboration, and creativity. We are seeking a Content Marketing Lead to drive engagement within Christian communities by implementing our content marketing strategy, developing content and interacting with our freelance network.

Create & Inspire
Sparkhouse is currently seeking an experienced Content Marketing Lead for the Sparkhouse marketing team. This position is a strategic, individual contributor role that will primarily focus on implementing our content marketing strategy to build customer engagement and drive acquisition activities. The Content Marketing Lead will:
• Manage our content marketing strategy, including developing and maintaining an editorial calendar for our blog, resources page
• Create content for our key content channels to support all aspects of a buyer’s journey, including our blog and resources page
• Define and implement best practices for building complementary content from eBooks, including videos, infographs, solution briefs, blog posts, etc.
• Edit and proofread copy from other writers and team members to fit Sparkhouse voice
• Assist product marketers with generating content for email marketing campaigns, social media and sales enablement materials
• Collaborate with social media lead to drive engagement through a cohesive content marketing strategy
• Develop relationships cross-functionally for content collaborations, and manage internal processes to develop content
• Establish and maintain an external network of freelances, managing relationships to develop content in line with the Sparkhouse brand and voice
• Collaborate with digital and advertising lead to determine paid media strategy and develop content to support established strategy
• Enforce and improve Sparkhouse style guide, as well as specific brand guides for each product
• Provide analysis to determine effectiveness of content in line with broader marketing goals for Sparkhouse

The Content Marketing Lead works closely with the Sparkhouse marketing team, development, design studio, sales, and reports to the Director of Marketing. The Content Marketing Lead also builds and maintains external relationships with customers and vendors, including a network of freelancers and writers.

Please include your resume, cover letter, and references list with your application. Apply using the specified link.

1517 Media offers a competitive salary and a full list of benefits, including vacation for new employees, sick time, health, retirement, a pre-tax transportation program, and no-cost gym access in the 510 Marquette fitness center. You will work in a fun and creative environment with a talented group of individuals that have a passion for their work. The beautiful, newly-designed corporate headquarters hosts 120 employees in downtown Minneapolis with adjacent access to Light Rail and MetroTransit bus lines. We are open to local candidates only. Although you are welcome to work from home on occasion, you will need to be in the 1517 Media office in downtown Minneapolis on a regular basis.

Requirements: Seeking Retention Marketers With:
• Bachelor’s degree in Journalism, English, Communications or a related field preferred
• 2-4 years’ experience in content develop and marketing
• Very strong written and verbal communication skills
• Strong attention to detail and knowledge of AP Style guidelines
• Experience in collaborating with cross-functional teams and third-party vendors
• Thrives in a highly-collaborative and fast-paced environment with the ability efficiently manage multiple projects simultaneously
• Familiarity with congregational programming and products
• Direct involvement in church ministry (a plus)

Company: 1517 MEDIA
Location: Minneapolis, MN
How To Apply For This Job: Please include your resume, cover letter, and references list with your application. Apply using the specified link.
Date Posted: 2/1/2018

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