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| Title: | Digital Marketing and Advertising Assistant |
| Description: | Workman Publishing Co., Inc.’s Workman imprint, an innovative independent publisher of nonfiction books and calendars, seeks a Digital Marketing and Advertising Assistant to play an integral role in digital marketing initiatives for its diverse list of titles and national brands. If you are a tech-savvy, fast learner, a strong communicator, and an excellent writer who is detail-oriented, able to meet deadlines, and able to think both creatively and analytically, we would like to meet you.
Reports to the Associate Director of Digital Marketing and the Digital Marketing and Advertising Coordinator for the Workman imprint. The Day-to-Day: Working closely with the Associate Director of Digital Marketing and the Digital Marketing and Advertising Coordinator, the Digital Marketing and Advertising Assistant is primarily charged with executing and reporting on digital content for Workman advertising and social media channels. Principal Duties and Responsibilities: Advertising and Reporting • Assist with copywriting for Workman’s digital advertising platforms, including but not limited to: Facebook, Instagram, Twitter, Pinterest, TikTok, and Google. • Maintaining weekly, monthly, seasonal, and annual reports on conversions/sales, social media, and advertising insights. Newsletters and Social Media • Scheduling social media posts. • Maintaining and keeping content calendars up to date. • Actively contribute to content ideas and strategy at weekly newsletter and social media meetings. • Assist with building newsletters and blog posts in Mailchimp and WordPress. Administrative • Communicate advertising opportunities to the Associate Director. • Maintain the digital advertising budget. • Create expense reports. • Keep meeting notes. Please apply if you meet the following qualifications: • Impeccable verbal and written communication skills • A natural knack for all things digital • A critical thinker with excellent problem-solving skills • Email marketing experience, preferably with Mailchimp, not necessary, but a plus • Willingness to learn a brand voice for Workman’s audience • Strong interest in reporting, analytics, and SEO • Proven ability to meet deadlines • Excellent organizational skills and attention to detail • The ability to multitask, prioritize, and manage time effectively while also maintaining accuracy • Ability to work independently and within a collaborative team environment • A good sense of humor and an excitement for participating in and contributing to a fun, vibrant work environment with great company culture • College degree or equivalent work experience Workman Publishing is steadfast in its commitment to innovation, creativity, inclusion, and excellence. Our focus is to create a diverse and supportive environment, and we are proud to be an equal opportunity employer. All are welcome, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any of the other fascinating characteristics that make each of us wonderfully unique. Company: About the Workman Publishing Imprint Workman is a fiercely independent publisher of nonfiction books as well as a significant line of calendars. Our books for adults and children are quirky, definitive, unexpected, useful, funny, handsome, well-crafted, and commercial. Our books are written by authors who are knowledgeable and passionate about their subjects. Our books improve lives. We are a publisher with big ideas and a commitment to publishing them with care and innovation. The publisher of iconic books like Atlas Obscura, BRAIN QUEST, What to Expect When You're Expecting, Steal Like an Artist, 1000 Places to See Before You Die, Strong Is the New Pretty, The Official Preppy Handbook, The Silver Palate Cookbook, and Sandra Boynton’s bestselling line of board books, Workman is proud of its history and always excited about its future. Learn more at workman.com, @workmanpub. About Workman Publishing Co., Inc. Workman Publishing Co., Inc., is an independently owned family of publishers, including Workman Publishing, Workman Audio, Algonquin Books of Chapel Hill, Algonquin Young Readers, Artisan, Storey Publishing, and Timber Press. Workman also partners with The Experiment, duopress, Erewhon Books, Familius, and Future House Publishing. Workman publishes award-winning children’s books, cookbooks, parenting/pregnancy guides, and books on gardening, country living, and humor, as well as gift books, fiction, and the bestselling calendar line in the business. The company is headquartered in New York City’s Greenwich Village, with additional offices in Chapel Hill, North Carolina; North Adams, Massachusetts; and Portland, Oregon. For more information, visit workman.com. |
| Requirements: | |
| Company: | WORKMAN PUBLISHING |
| Location: | New York, New York. Please note that, due to COVID-19, this position will be working from home for the foreseeable future, although interested candidates must reside in either NY, NJ, or CT and be able to commute to Workman’s NYC office (located in the West Village of Manhattan) when it’s once again safe to work in an office environment. |
| How To Apply For This Job: | To apply, please email a resume, cover letter, and an example of a digital or email marketing campaign that really impressed you (please explain why) to maya@workman.com. We apologize in advance, but not all applicants will receive a response. |
| Date Posted: | 5/3/2021 (Ongoing Job Posting) |
