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| Title: | Marketing Associate – Bloomsbury Digital Resources |
| Description: | Company Description
Bloomsbury Publishing Inc. is a subsidiary of Bloomsbury Publishing PLC of the United Kingdom. Launched in 1998, Bloomsbury USA is a publisher of high-quality fiction, non-fiction, and academic titles. Originally established as a publisher of adult books, in 2001 Bloomsbury USA expanded with the creation of Bloomsbury Children’s USA, and later enlarged our trade reach with the acquisition of the adult and children’s divisions of Walker Books in 2004. To broaden the scope of our business, Bloomsbury stepped into the Academic and Professional market via the acquisitions of Continuum International Publishing Group in 2011 and Fairchild Books in 2012. Bloomsbury also created an increased presence in Special Interests Publishing with the acquisitions of Conway Publishing in 2014 and Osprey Publishing in 2015. Most recently, Bloomsbury launched its Digital Resources division in 2017, providing scholarly content in Humanities and Social Sciences as well as Bloomsbury’s award-winning Fashion Central and Drama Online. Bloomsbury Academic publishes a portfolio of print titles and digital platforms from the world’s most-recognized experts in our areas of expertise: reference, classics, drama, Shakespeare, literature, politics, philosophy, religion, and the visual arts. Our audience ranges from academics to librarians to professionals to readers who are ardent enthusiasts across a wide range of interests. We are part of the Bloomsbury Publishing Group. See more at www.bloomsbury.com/us/ and www.bloomsbury.com/uk/ Position Profile Reporting to the Global Marketing Director, the Marketing Associate will be a creative self-starter excited by the idea of working in digital publishing and building a brand within the library community. This role presents the opportunity to be part of a highly entrepreneurial and inspired environment that that is collaborative, fast paced, and always looking toward what is next in publishing. Primary Responsibilities • Contribute to the planning, creation, and execution of global marketing plans for Bloomsbury Digital Resources with ownership of 2-3 products. Work in close association with the marketing and sales departments to further establish and enhance the Bloomsbury Digital Resources brand and that of our products. • Participate in the development and implementation of the global integrated marketing strategy for assigned products including but not limited to: Content Marketing Social Media Partnerships Event strategy/conference marketing Digital Marketing Advertising •Create and develop marketing materials and plans for the library and academic conferences we attend throughout the year. Work with the Global Conference Manager to ensure digital products are represented at all appropriate conferences • Plan and execute social media campaigns across channels that result in maximum end user engagement and enhances our social media presence in the market • Conduct detailed market research that informs all areas of the business on critical areas including market universe by product • Provide feedback that helps develop and execute departmental strategy and processes • Liaise with other departments, especially Sales, Product Management, Product Development, and Editorial, ensuring open and effective communication |
| Requirements: | Qualifications
The successful candidate will have: • 1-2 years of experience in Publishing • An entrepreneurial spirit and the imagination to conceive plans and promotions that excite and engage the library market as well as end users. • A confident, creative, collaborative person with excellent communication, organizational, and interpersonal skills, a can-do attitude, and the ability to identify and capitalize on new opportunities. • A self-starter with a proven ability to work independently, meet deadlines, and prioritize workload • Someone who is excited by the start-up nature of Bloomsbury Digital Resources. A flexible, team player who is always prepared to participate in a new project. • Articulate and able to present confidently both internally and with customers, agents, and third-party clients. |
| Company: | BLOOMSBURY PUBLISHING |
| Location: | Location: Please note that, due to COVID-19, this position will be working from home until further notice. Candidates must reside in NY, NJ, CT, or PA and be able to commute to Bloomsbury USA’s New York City office full-time when the office re-opens. Flex time available. |
| How To Apply For This Job: | Please apply for this job via our onboarding portal: https://recruiting.paylocity.com/recruiting/jobs/Details/654520/Bloomsbury-Publishing/Marketing-Associate-Bloomsbury-Digital-Resources |
| Date Posted: | 7/22/2021 (Ongoing Job Posting) |
