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| Title: | Algonquin & AYR Marketing Director |
| Description: | Algonquin and Algonquin Young Readers are seeking an innovative, experienced, and successful Marketing Director to oversee the marketing team for both imprints. The ideal candidate will bring direct experience with the marketing of adult and juvenile literary fiction and nonfiction and be a team- and goal-oriented manager.
ESSENTIAL DUTIES AND RESPONSIBILITIES: • Lead the marketing strategy for the Algonquin Books and Algonquin Young Readers imprints • Supervise and mentor a team of 4 marketers on the execution of all industry and consumer-facing campaigns for approximately 50-60 new titles and associated reprints per year • Develop and oversee title-by-title marketing campaigns and advertising plans for 10-15 major titles each year, managing budgets for each campaign • Communicate detailed campaign information across departments and present campaigns in key meetings • Execute best practices for metadata for both front and backlist titles, developing a strategic plan for ongoing marketing of Algonquin’s backlist • Develop content for campaigns including all ad creative, sell sheets, digital assets for retailers and social media, and more • Develop and oversee all marketing budgets • Oversee creation of seasonal catalogs • Work collaboratively with sales colleagues and editors and communicate directly with authors and agents to maximize campaign effectiveness including increasing social media presence and building author brand • Incorporate and analyze data to refine advertising, promotion and social media strategies while keeping up-to-date on new platforms and marketing methods • Pitch organizations, social media influencers, and partners for cross-promotional opportunities • Oversee industry and consumer-facing imprint branding efforts • Maintain Algonquin’s longstanding relationships with the indies while also targeting all other retail outlets • Identify opportunities for enhancing and improving imprint campaigns—new tools, platforms, partners, outlets, best practices, marketing trends, etc. QUALIFICATIONS: • Minimum of 6-8 years of progressive marketing management experience with a keen understanding of title marketing and interest in a wide variety of books for adults and young readers • Demonstrated leadership, project management, budget management, organizational, and prioritization skills • Strong creative vision and brand building experience • Proven ability to create strong integrated campaigns, including traditional as well as paid social, programmatic and search advertising strategies • Knowledge of the changing book marketing landscape and analytical skillsets to optimize campaigns for ROI and develop audience insights and targeting strategies that reach existing fans while always looking to expand the audience • Knowledge of metadata best practices and ability to optimally position books on retailer sites and in search • Ability to conceive unique marketing positions and successfully execute consumer-facing campaigns • A positive and enthusiastic attitude, with an excellent work ethic and strong attention to detail • Exceptional written and oral communications skills, along with engaging presentation skills • Demonstrated an understanding of analytics for optimizing campaigns • MS Office Suite required; Experience with Mailchimp, Wordpress, Adobe Creative Suite, Edelweiss, Hootsuite, Canva, and Hootsuite a plus. About Algonquin Books Algonquin Books is part of Workman Publishing. Founded in 1983, Algonquin Books is devoted to publishing literary fiction and nonfiction that stimulates, enriches, and entertains readers. Algonquin Young Readers publishes award-winning picture books, novels, graphic novels, and narrative non-fiction. Both imprints celebrate books with unforgettable characters, absorbing stories, and superior writing. About Workman Publishing Workman Publishing (WP) is part of Hachette Book Group. The Workman Publishing group includes Workman, Algonquin Books of Chapel Hill, Algonquin Young Readers, Artisan, Storey Publishing, and Timber Press. WP is also the distributor for The Experiment, duopress, Erewhon Books, and Familius. Workman publishes award-winning children’s books, cookbooks, parenting/pregnancy guides, and books on gardening, country living, and humor, as well as gift books, fiction, audio, and the bestselling calendar line in the business. The company is headquartered in New York City’s Greenwich Village, with additional offices in Chapel Hill, North Carolina; North Adams, Massachusetts; and Portland, Oregon. For more information, visit workman.com. Workman Publishing is steadfast in its commitment to innovation, creativity, inclusion, and excellence. Our focus is to create a diverse and supportive environment, and we are proud to be an equal opportunity employer. All are welcome, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender expression, sexual orientation, national origin, disability, age, veteran status, or any of the characteristics that make each of us wonderfully unique. With a role at our company, you’ll be part of an amazing team! About Hachette Book Group Hachette Book Group is a leading trade publisher based in New York and a division of Hachette Livre (a Lagardère company), the third-largest trade and educational publisher in the world. HBG is made up of eight publishing groups: Grand Central Publishing, Hachette Audio, Hachette Nashville, Little, Brown and Company, Little, Brown Books for Young Readers, Orbit, Perseus Books, and Workman Publishing. HBG also provides a wide range of custom distribution, fulfillment, digital, and sales services to third-party publishers. For more information, visit hachettebookgroup.com. |
| Requirements: | |
| Company: | WORKMAN PUBLISHING |
| Location: | This position is located in New York, NY. |
| How To Apply For This Job: | Please send your resume and cover letter to jobs@workman.com. We apologize in advance, but not all applicants will receive a response. |
| Date Posted: | 12/2/2021 (Ongoing Job Posting) |
