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| Title: | Marketing Manager, Rosen Publishing Group |
| Description: | The Marketing Manager at Rosen Publishing is responsible for developing and executing the marketing strategy for library and classroom book, ebook, and database publishing for the K–12 educational market. The role spans multiple formats and imprints. The Marketing Manager supervises the Marketing Coordinator and Marketing Assistant, and reports directly to the Marketing Director.
Responsibilities: • Develop marketing strategy for publishing imprints, series, titles, and digital resources published by Rosen Publishing and its affiliated imprints and publishing partners, with a focus on children's titles from early reader to young adult, while aligning with overall publishing brand strategies. • Build marketing campaigns and promotions for social media, email, and web and paid (advertising, social, third-party, retail marketing) messaging with teams. • Work closely with Creative, Advertising, and Data teams to provide promotional synergies and build marketing partnerships. • Create and compile marketing campaign details and assets required for marketing and sales materials and manage process through to delivery (including reviews and awards and author promotions) to communicate to internal and external teams and partners. • Lead copywriting for all marketing materials. • Plan and manage imprint presence and all logistics of attending regional and national conferences (ALA, AASL, ISTE, etc.). • Manage operational aspects of conference budget. Salary: Commensurate with experience. Benefits and Perks: We offer a competitive benefits package, including medical/dental, 401k with employer match, and generous paid time off. We also offer a casual/friendly work environment and the ability to work remotely on occasion. |
| Requirements: | Basic Qualifications:
• 5+ years’ experience in a marketing role, ideally working with educational children’s books and ebooks • Digital and Social Media experience. • Willingness to travel domestically 3–4 times per year. Preferred Qualifications: • Experience in publishing, preferably in children’s books. • Previous campaign management experience. • Previous conference / event planning experience. Preferred Education: College degree preferred |
| Company: | ROSEN PUBLISHING GROUP |
| Location: | Buffalo/West Seneca, NY. |
| How To Apply For This Job: | For immediate consideration, please email resume and cover letter to: marketingjobs@rosenpub.com. The Rosen Publishing Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class. |
| Date Posted: | 7/14/2022 (Ongoing Job Posting) |
