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| Title: | Marketing and Publicity Manager |
| Description: | Little Bee Books is looking for a resourceful, innovative, and imaginative Marketing and Publicity Manager for all children’s imprints including Little Bee Books, BuzzPop, and Yellow Jacket. We are a children’s book publisher dedicated to making high-quality, creative, and fun books for busy little bees of all ages. Little Bee Books offers an inspired selection of board books, novelty books, activity books, picture books, chapter books, nonfiction, gift sets, middle grade fiction, graphic novels, and more. Our goal is simple – make great books and have fun doing it. A role at Little Bee Books is an opportunity to be a part of something unique!
About Little Bee Books: Little Bee Books, the company’s eponymous imprint, is dedicated to making high-quality, creative, and fun children’s books for busy little bees ages 0 through 12, offering an inspired selection of early learning concept books, board books, novelty books, activity books, picture books, chapter books, nonfiction, gift sets, and more. For more information, please visit littlebeebooks.com. About BuzzPop: BuzzPop, an imprint of Little Bee Books, creates media and licensing books designed to bring the very best of pop culture, favorite brands, and media tie-ins to fans of all ages. With a list including Baby Shark books, a full line of Mattel titles, and Crayola coloring and activity books, as well as publishing programs featuring boundary-breaking social media influencers such as Meredith Foster and Karina Garcia, BuzzPop is devoted to creating empowering and diverse books for everyone. For more information, please visit buzzpopbooks.com. About Yellow Jacket: Yellow Jacket, an imprint of Little Bee Books, publishes middle grade and young adult series and standalone titles for ages 8 and up, covering an array of genres including humor, historical fiction, magical realism, coming-of-age stories, graphic novels, and much more. For more information, please visit yellowjacketreads.com. Little Bee Books is an Equal Opportunity Employer and does not discriminate against any person because of race, color, creed, religion, sex, gender, national origin, alienage, disability, age or perceived age, genetic information, predisposing genetic characteristics, pregnancy, marital status, sexual orientation, partnership status, military status, domestic violence victim status, or any other characteristic protected by law (referred to as "protected status"). This nondiscrimination policy extends to all terms, conditions, and privileges of employment as well as the use of all company facilities, participation in all company-sponsored activities, and all employment actions such as promotions, compensation, and benefits. |
| Requirements: | Little Bee Books is seeking an experienced, creative, and results-driven Marketing and Publicity Manager to join our team. This role is responsible for leading the marketing and publicity strategy across all of our children’s imprints—Little Bee Books, Yellow Jacket, and BuzzPop. The ideal candidate will develop and execute campaigns that drive book sales, build author and illustrator visibility, and strengthen brand recognition for our imprints and company within the publishing industry and broader marketplace.
Main Responsibilities: Marketing & Publicity Strategy • Develop and execute comprehensive marketing and publicity plans for frontlist and backlist titles across Little Bee Books, BuzzPop, and Yellow Jacket to drive awareness and sales. • Present campaign strategies and post-launch analytics to sales and editorial teams. • Lead national and local media outreach to generate buzz for titles and company initiatives. • Compile quarterly praise sheets featuring key publicity, reviews, and endorsements. • Create advertisements and campaigns in collaboration with the sales team for co-op and retail marketing opportunities. Author & Illustrator Relations • Partner closely with authors and illustrators to support campaigns through author care, asset creation, and event coordination. • Pitch creators for relevant opportunities, including festivals, trade shows, regional events, and media appearances. • Coordinate author participation in bookstore events, school visits, and launch activities. • Arrange and book travel and lodging for author and departmental events. Conferences, Trade Shows, & Industry Events • Plan, promote, and attend major conferences and trade shows (e.g., TLA, ALA, Children’s Institute, Bologna Book Fair, Frankfurt Book Fair, London Book Fair), including managing booth presence and merchandising. • Organize participation in AAP Children’s Book Buzzes and similar industry presentations. • Support award campaign submissions through ALA and other state/national library and education organizations; maintain committee outreach and research new award opportunities. Digital & Social Media • Manage and maintain a robust social media calendar across platforms; engage with influencers and reviewers to grow reach. • Create Amazon A+ marketing assets in coordination with the sales and design teams. • Maintain the Little Bee Books website, including title updates, news, and digital buzz. • Draft and distribute monthly internal and external newsletters. • Submit “Call for Info” and other updates to trade publication calendars. Marketing Materials & Content Creation • Oversee creation and distribution of all marketing and publicity materials including press releases, graphics, educator guides, activity kits, and branded merchandise (e.g., tote bags, stickers). • Develop sell sheets and additional support materials for seasonal sales conferences; present during sales meetings. • Manage the biannual International Rights Guide production and distribution. • Support licensed properties with website updates, press releases, and social media content as needed. Outreach & Relationship Building • Grow and engage a network of educators, librarians, booksellers, and academic professionals through targeted outreach and campaigns. • Build brand recognition for Little Bee Books, BuzzPop, and Yellow Jacket within the industry through partnerships with Publishers Weekly, CBC, GLAAD, and other organizations. Operations & Administrative Support • Track and process departmental invoices, receipts, and related paperwork in alignment with budget. • Coordinate departmental mailings and manage stock transfers for events and campaigns. • Maintain departmental databases (e.g., bookstore visits, publicity contacts, social media analytics) and monitor the team’s email account (publicity@littlebeebooks.com). • Supervise freelance publicity support and provide guidance on campaign execution and daily tasks. Qualifications: • Bachelor’s degree from an accredited college or university preferred, or equivalent combination of coursework and relevant professional experience. • Minimum of 4 years of marketing or publicity experience required, ideally within children’s book publishing. • Strong personal passion for children’s literature. • Proven ability to develop and execute marketing and publicity campaigns, including advertising, promotions, events, and social media. • Exceptional verbal and written communication skills. • Highly organized, detail-oriented, and proactive with strong problem-solving abilities. • Ability to manage multiple projects, set priorities, and meet deadlines in a fast-paced environment. • Comfortable working both independently and as part of a collaborative team. • Excellent interpersonal skills with the ability to communicate effectively with authors, vendors, and cross-functional teams. • Strong reading comprehension and an eye for detail in all forms of content. Hours of Work, Location, Salary and Benefits: • Full-time • Tuesdays and Thursdays are in-office and the rest of the week can be worked remotely or in-office. • $70k - $80k salary range • Health, Dental, Vision, 401K Employer Match, Life Insurance, PTO • Travel is required. |
| Company: | LITTLE BEE BOOKS |
| Short Description: | Little Bee Books is an independent, boutique publisher founded in 2014 and based out of New York City. We specialize in progressive and inclusive books for children of all ages. |
| Location: | Little Bee Books, Inc. 598 Broadway, Floor 7 New York, NY 10012 |
| How To Apply For This Job: | Please send your resume to careers@littlebeebooks.com with the position title in the subject line. Be sure to include your salary expectations in the body of your email. We’d love to learn more about you and what excites you about Little Bee Books—feel free to include a cover letter, video, comic monologue, or any format that best reflects your personality and passion. |
| Date Posted: | 6/20/2025 |
